Green | April 21, 2009 | Comment on this video (13)

Flash Mob Carrots for a Green Future

alicotterill
Flash mobs are typically formed for the amusement of attendees and spectators, but Carrotmob has turned the flash mob into an engine for social change. Carrotmob convinces consumer flash mobs to shop at retailers who have agreed to contribute a percentage of their income towards making their operation more environmentally friendly. The newly formed NYC wing of Carrotmob pits two Brooklyn hardware stores against each other in a bidding war for the highest percentage of sales to go towards the cause. Carrotmob then spreads with word using tools like Facebook and Twitter to launch the first ever New York City reverse boycott.
  1. groups:
    Green,   On Current TV,   VC2 on TV,   Current Earth,   4 more
  2. tags:
    Green,  Environment,  On Current TV,  VC2 on TV,  12 more
  3.     
    |
    Embed video:
    |

13 comments // Flash Mob Carrots for a Green Future // Video

more from Green:
from the community

top videos