Energy efficiency and sex

David Roberts has been reporting for Grist from France for the past week, and has apparently been influneced by the city of love...

".....This, it seems to me, is the great shortcoming in the push for efficiency. The word itself reeks of sterile technocracy. It envisions communal life as a business process, purely a practical matter, to be stripped of ornamentation, trimmed and tucked, standardized and expedited. It’s no wonder advocates have such a hard time getting it the prominence it deserves on the public agenda, no wonder it hasn’t captured the public imagination.

Several speakers noted the fact in different ways, lamenting that efficiency is “boring,” pleading with the attendees to be “passionate.” One, EU parliamentarian Claude Turmes, spoke plaintively of the need to make energy efficiency “sexy.”

But efficiency and sex are antithetical. Sex is voluptuous and beautiful, virile and messy—anything but efficient. If sexiness is not efficient, why should the converse be true?

What’s needed is not just a new term (please lord, not another “climate change” vs. “global warming”). What’s needed is a new vision, a new way of thinking about what efficiency advocates are really after.

Architect William McDonough, who frequently makes a similar point, has suggested “energy effectiveness.” Unless you have 10 minutes for McDonough to explain what that means, though, I doubt it’s going to do much for you; the connotations aren’t much better.

In passing, Turmes himself suggested what struck me as a promising alternative: “resource intelligence.”

I’ll have to think about it more, but at first blush I like it—at least it has a spark of humanity. “Intelligence” carries connotations not only of adeptness but of sophistication and even elegance. After all, there’s something marvelous about how a mind like, say, Einstein’s took what seemed like a jumble of parts and derived compact, holistic explanations out of them. Intelligence doesn’t imply less, like efficiency, but better. And that’s what people want—not less, but better.

Consider McDonough’s frequent example: is a tree “efficient”? No, it grows far more leaves/acorns/branches than it needs and scatters them everywhere. But the tree itself is an intelligent integration of a system into a larger system. There is no waste. When you understand the elegance and intelligence behind the beauty, there’s real resonance, even, dare I say, a kind of passion.

Now, imagine you live in a house that gathers rainwater and captures, cleans, and recycles 100% of the water used in it. In that house, you do not need to use less water; the house’s design provides you with an abundance! The water is not used in a miserly way, but in an intelligent way....."