NYC Bike Helmet By Yves Behar is Latest Green Fashion Accessory

Is this for real or one of those urban legends?

Locutus,

"Green has become code for eco-poseur," is a classic. Reminds me of Madison Avenue co-opting the peace movement and today the trendiest boutiques still sell tie dyes!

Yeah...it feels like it's trying to hard to be cool, but t hey di take their cool factor seriously in NYC.

@locutus RE: ""Green" has become code for "eco-poseur":

I agree that the term has become complex and abused in the market place. But I also think that for now, it gives people common ground to speak and work in the sustainability movement. In a perfect world, we wouldn't have to have a word that describes the shift in consciousness to how we relate to resources and our natural world..but until then: I for one am happy to have a word that creates an entry point.

Why does it look like a military helmet?

Will it stop a 9mm? Have a nice ride.

Hope they make one for where I live, London, UK... because the London SkyRide event is coming up next month...

I know some people still reluctant to use a helmet but let me tell you, some time ago if I did not had one my head would split in half when I was stroked by a car doing a wrong turn. So think about it!

Why does it have to be millitary green? It isn't a very practical sort of helmet at all. If you're riding long enough to need sun protection, won't you need ventillation, too?

I see riot gear for the common folk.

This kind of crap is demeaning, and reduces "green" to a trendy, superficial fashion statement.

"Green" has become code for "eco-poseur", No doubt after an afternoon of riding, the clowns wearing the tre chic "green" helmet will throw the bikes on the back of the gas guzzling SUV, smug while they sip lattes from Starbucks, patting themselves on the back for remembering to recycle their trash.

FAIL

I still believe that they should just make Judo mandatory. A few simple falling principles is really all you need, a helmet should only be a back up. I'm also not sure OD is a good color for civilian cyclists, it doesn't have night visibility. Night visibility to drivers is vital in my book, I've had way too many near collisions because my white shirt and reflectors weren't reflective enough. :/ The neck-shade is a good addition though, trekking several miles does tend to get you sun burnt.

Terrible design – with no vents it's like putting your head in an oven.

hipster alert.