Green | December 23, 2009 | 1 comment

Current & The Socially Vibrant Culture Hunters

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insaintity
Perhaps I was wrong in expecting Current.com to be "progressive." But I just received an email from Current.com (specifically, Brigettasf) attempting to convince me to become a walking advertisement for the Ford Motor Company. At first glance, I thought, "Oh, this car is running on some kind of new technology!" But no, it isn't. It's the same thing we've been sold for the past 30 years.

That's pretty f#@ked up.

Isn't our culture, indeed, our entire economic worldview, causing great stress for all other living things on Earth? -Not to mention a force of great disrespect to most indigenous people and 3rd World countries...? Is it not directly related to our carefree consumerism and this kind of relentless propaganda? We've become conveniently accustomed to these images and sounds as cues to who we are, who we can be, who we SHOULD BE. Billions of dollars are spent each year to make sure of that.

This cheaply disguised attempt to appropriate my left-leaning sensibilities feels like an unapologetic continuation of the same bullshit that even now causes actual global disharmony. It is a mockery to any true progressive ideals. In essence, it is an advertisement for Ford saying: "Hey there, young man! You're hip. We can tell! Why don't you get in my car and I'll cut you a deal you won't regret. You're a winner!"

I honestly (naively, perhaps) thought that current.com was a part of the solution, not the problem.

This email is part of the problem.

Get your sh*t together, Current.com, 'cuz we've got a long way to go.

-insaintity
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1 comment // Current & The Socially Vibrant Culture Hunters

  • insaintity
    • 0
      insaintity  
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    • Here's the email (sent from yourfriends@current.com )I'm responding to:

      You could be the next Ford Fiesta Movement Agent and have a chance to win an all-new 2011 Ford Fiesta!

      Ford is selecting 20 teams of socially vibrant culture hunters to compete in creative challenges all across the US. In anticipation of the Fiesta's US launch, Ford is handing over creative direction for the all-new 2011 Ford Fiesta's promotion to their fans.

      If selected, your team will have access to an all-new 2011 Ford Fiesta for the duration of the program (with gas and insurance) and a shot at winning a brand new Fiesta!

      Sound like fun?

      Go to FiestaMovement.com to submit your application before January 31, 2010. Find out how to become an agent or how to reserve an all-new 2011 Ford Fiesta at Current.com.

    • 2 years ago
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