Audi's anti environment SuperBowl ad: Thanks for nothing.

i apreciate GREEN...i apreciate the commercial...think i'll go plant some seeds

What's the matter, were there not enough rainbows and barefoot youths playing guitar in this ad? The message is simple, if we are going to go green, why not drive a car that gets close to 50 mpg w/low emissions. Audi chose to do their ad with a sense of humor, so try not to get paranoid, or overly sensitive. This is green car of the year, not Hummer. I like that it pokes fun at people less conscious about being green.

I liked it because I didn't take it too seriously. It's a car commercial, not a guilt trip.

The ending with the cops is the best part, IMO.

They should not be giving the authorities any new ideas about wrongfully imprisoning more people than they already do.

I liked it. I think it's just making people more aware of how to help the environment while promoting the Audi ;)

I wish there was a green police

I do really want an Audi, clean diesel might be nice too.

Wow...talk about overanalyzing. I think you need to watch less tv. You should be helping the environment, not critiquing stupid car commercials lmao

i liked it :)
i mean i wouldnt buy the car.
but the advert was amusing to say the least.

also if you consider how selfish most people are then it may come to something like this, if it makes people think about the enviroment im all for it.

isnt the statistic, america has 5% of the worlds population but uses 25% of the worlds resources?

enough said.

I think one could take this commercial to be as undermining as it is supportive of the green movement. Though let's look at it from Audi's perspective. They make a product that is made by dozens of other companies, all struggling to be just a little bit different to get buyers. Therefore, every car commercial must at some point show its uniqueness. In an era where green cars are becoming more and more normalized, it appears that Audi is suggesting that their car is actually beyond the current standards, those standards being depicted as the "green police." I think the idea they are actually trying to convey is that their car is so green, it puts all other green ideas to shame. They are trying to sell cars, and their ad just sounds like simple marketing to me.

Seem like comercial did the job, got your attention.

I think it's pretty short-sighted to simply write this off as entertainment without content. Everything always has content and a message, and people will always internalize it to some degree. It's how information works.

I don't think the argument against this commercial was very well articulated, though some points it made are quite valid. It explicitly implies that the green movement can be radicalized into an authoritative state that requires constant consideration of all your actions and practices, but by simply buying our product, you can escape this fate. This commercial doesn't support the green movement at all. It reduces it into a way to be superior to others, through once again, consumerism.

The target audience is definitely not people who are environmental conscious, which I imagine is a large number of those who faithfully watch major sports. It demonizes conscious consideration of your actions and how it will affect the world. And the ignorant do buy into it. Dumb Audi.

Yeah, sounds like the kind of whiny militantly pro-green reactionary over-analyzed dribble that turns people off and can F up all the work that so many environmental organizations have been developing to promote and educate that small changes in every day life can be easy to do and can make a difference.

*anger about commercial* *writes something to show world anger* *desperate attempt at attention*

to me this was just a funny commercial exagerating the green 'laws', so I don't understand why you are taking it so seriously, anyway that's my opinion.

yeah seriously wtf. but that green police song could definitely get stuck in my head

To me it was just a commerical. A boring commerical but a commerical non the less.

i really didn't like the commercial.
didn't seem like they were taking the cause too seriously.

Get over it. It was hilarious and one of the only commercials I cared to sit through. It's not perpetuating an environmentalist/Nazi dynamic and I think it was nice to see them poking fun at themselves.

What we should be angry about is the fact that most of the SB ads were blatant and ridiculous oversexualizations of women (eg the Megan Fox and Go Daddy ads). But whatever.

Calm down.

Obviously Audi used the S.F. example as the basis for its ad which makes them not only liars, but unoriginal.

Don't move to San Francisco, then. They have recycling enforcers who go around randomly making sure you haven't put food in your glass bin or something, for which you can be fined. However, they managed to recycle 70% of their trash in 2009 and are aiming for 90& within a year or two. S.F. had a ballot initiative seeking to name municipal local treatment plant "The George W. Bush Sewage Treatment Plant". Santa Monica passed an ordinance against styrofoam cups, containers a couple of years ago.

ha! that commercial was hilarious, i love Audi's.

im actually loving the commercial. the cop dissin at the end made it for me

This ad was a joke in the first place. This ad wasn't meant to be taken seriously. For one, the ad is contradicting by conveying that it's cooler to be green, but the ad itself probably had lots of manwork put into making it, hence leaving a giant carbon footprint by existing itself. Even the part where the guy in the Audi is allowed to leave the line, and he speeds off-- which speeding is wrong if you're "green", it wears down the car (more oil and stuff) and the fuel is depleted faster. Anyways, back on subject matter. You can't take this ad seriously. It was targeted towards a mass audience. Super bowl viewers aren't all men the last time I checked. It's a whole bunch of random people. The marketing was successful that it was remembered, I don't think they were trying to make a statement or have any true stances on being green.

this commercial makes me wanna drive a Hummer through a tire/out-of-date electronics fire while leaving all my lights on and not calling my mother.

:) funny ad

Boo hoo! ;(

This ad did a disservice to anyone who wants to buy the car as an environmentally conscious statement. They laud their green awards and credentials, and then rain on the audience who is trying to make these changes plausible. Sure, the movement needs a jab now and then to lighten up, but unfortunately, the message plays into the paranoid perceptions about environmentalism (aka Nazi/police coming to take liberties away).

It also sucked that it was on during the most-watched program in the history of television and probably got more laughs than the rest of the lame commercials this year.

Yay Saints, boo Audi.

I thought it was quite fitting to have the soundtrack be the Cheap Trick song Dream Police since it was certainly a cautionary tale about a dystopian extreme where force and brutality was rampant.

It certainly didn't show the car in a very favorable light unless it was out of fear to conform or to collarborate with the authority in order to escape abuse.

Niether of those was a very positive motivation and I doubt it would appeal to many to buy the car.