Hanging the Greenwash Out to Dry
source: http://solveclimate.com/blog/20100221/hanging-greenwash-out-dry
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- fordlyn
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It’s not always the usual suspects making headlines for good “green” behavior. In fact, according to a study released by New Scientist, oftentimes the companies consumers think of as environmentally responsible aren’t really, while companies that consumers might not think of as particularly eco-conscious are doing quite a bit.
On the other hand, a marketing campaign focused on a company’s sustainability initiatives can open it up to criticism for not doing enough, whereas a company that flies under the radar on the green front generally receives a big pat on the back when they do make some step toward sustainability.
The recent announcement from Whole Foods, Inc., that it would be working to eliminate Canadian tar sands oil from its supply chain, contrasted with the announcement last week from supermarket chain Safeway is a perfect example. ...
http://solveclimate.com/blog/20100221/hanging-greenwash-out-dry
On the other hand, a marketing campaign focused on a company’s sustainability initiatives can open it up to criticism for not doing enough, whereas a company that flies under the radar on the green front generally receives a big pat on the back when they do make some step toward sustainability.
The recent announcement from Whole Foods, Inc., that it would be working to eliminate Canadian tar sands oil from its supply chain, contrasted with the announcement last week from supermarket chain Safeway is a perfect example. ...
http://solveclimate.com/blog/20100221/hanging-greenwash-out-dry
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- groups:
- Green
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- tags:
- Climate Change, Media, Advertising, Whole Foods, 4 more
