Green | April 29, 2010 | 0 comments

How Big Balloons and City Landmarks Are Helping People Wrap Their Minds Around Emissions

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Despite increased awareness about carbon emissions and the ability to quantify it, there is still a gap between pledges of a low-carbon lifestyle and true behavioral change.

The reason, say carbon consultants, psychologists and policy analysts, is that carbon emissions aren't tangible. People can’t see the CO2 emissions from their cars and homes and airplane travel, and most can’t visualize their impact.

Companies and ecopreneurs alike are now testing strategies to change that ...

http://solveclimate.com/blog/20100429/visualizing-co2-making-emissions-tangible-...
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