Heroin Chic: American Apothecary
source: http://www.awakenedaesthetic.com/2010/10/heroin-chic/
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- AwakenedAesthetic
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"American Apothecary is an avant-garde T-shirt company showcasing remedies that are no longer available because they are now illegal and/or exceptionally dangerous. Cocaine, heroin, and cigarettes were not always feared and controlled substances. In fact, in the early 1900’s cocaine was widely used in toothache drops for children, heroin was used as a painkiller, and cigarettes were offered to asthmatics for instant relief.
"By placing vintage medicine labels on the finest cotton shirts, American Apothecary is commenting on how our perceptions of these and other once legal but now taboo substances have drastically changed over the last 100 years.
"Our objective is to supply clothing with a purpose; and our purpose is to urge the public to TAKE A CLOSER LOOK at what they are prescribed to put in their bodies."
http://www.awakenedaesthetic.com/2010/10/heroin-chic/
"By placing vintage medicine labels on the finest cotton shirts, American Apothecary is commenting on how our perceptions of these and other once legal but now taboo substances have drastically changed over the last 100 years.
"Our objective is to supply clothing with a purpose; and our purpose is to urge the public to TAKE A CLOSER LOOK at what they are prescribed to put in their bodies."
http://www.awakenedaesthetic.com/2010/10/heroin-chic/
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- groups:
- Green, Fashion, Sincerely Sustainable, Sustainable Living
