Motivating behaviour change – in New Zealand and at EECA
source: http://midasinstitute.org.nz/2010/09/motivating-behaviour-change-in-new-zealand-and-at-eeca/
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EECA Chief Executive, Mike Underhill, explains the New Zealand context and why EECA is interested in motivating change. He provides a range of examples of the types of interventions and campaigns that EECA is currently doing and how they support change of two different types of behaviour. Mike believes that behaviour change is the key to unlocking a lot of wasted energy potential and that with behaviour change alone, we can achieve at least a 20% improvement in energy use in New Zealand. However, he also realises that human behaviour is the hardest thing to change and challenged all the participants to collaborate, engage and think outside the box on how we can access this potential.
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