Waste, by H&M
source: http://www.awakenedaesthetic.com/2011/02/waste-by-hm-repurposed-clothing-from-lanvin/
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- AwakenedAesthetic
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After their highly anticipated, highly coveted (& highly purchased) capsule collection by Alber Elbaz of Lanvin, the fabric scrap was so plentiful that H&M made their collection, Waste, from the remains.
When I first heard about this collection… I admit I was a bit dumbfounded. So many different thoughts, such little time to fully think them through.
Here are a few of them:
"Wow. An entire collection made from scraps? That seems a) unrealistic b) resourceful c) like a lot of fucking waste."
"Scraps are recyclable, and that’s cool… But is it really that good for anyone if ALL the never-will-degrade fabrics are made into more things for people to spend too much money on?"
"These pieces are a bit shit."
Then, Jen and I explored the concept a little more to find that only one store per country is participating.
Oh.
How do you feel about the concept (& look!) of H&M’s Waste collection?
http://www.awakenedaesthetic.com/2011/02/waste-by-hm-repurposed-clothing-from-la...
When I first heard about this collection… I admit I was a bit dumbfounded. So many different thoughts, such little time to fully think them through.
Here are a few of them:
"Wow. An entire collection made from scraps? That seems a) unrealistic b) resourceful c) like a lot of fucking waste."
"Scraps are recyclable, and that’s cool… But is it really that good for anyone if ALL the never-will-degrade fabrics are made into more things for people to spend too much money on?"
"These pieces are a bit shit."
Then, Jen and I explored the concept a little more to find that only one store per country is participating.
Oh.
How do you feel about the concept (& look!) of H&M’s Waste collection?
http://www.awakenedaesthetic.com/2011/02/waste-by-hm-repurposed-clothing-from-la...
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- groups:
- Green, Art and Style, Fashion, Sustainable Living, 1 more
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- tags:
- Environment, Fashion, Recycling, Clothing, 5 more
