Saving The World Two Supported Breasts At A Time

In a place far, far away from here (specifically, Sri Lanka), magic is happening.

A manufacturing house under the control of major British department store, Marks & Spencer (who celebrates their 127th birthday this year) is raising the… bar on eco-friendly fashion. One might say they’re changing the way we see environmentally safe clothing right under our noses (& our blouses).

[This post will be full of 12-year-old-boy-style jokes, so just get used to it.]

Created with the power of the sun, and offset with more than 6,000 trees planted, Marks & Spencer proudly presents the first carbon neutral lingerie.

Autograph Leaves is a collection of bras and panties that might be the most beautiful example of how eco-friendly doesn’t have to mean “boring.” This solar-powered manufacturing facility in Sri Lanka can boast a 30% drop in emissions by using natural energy… And for what little non-eco-friendly processes they do partake in – M&S are happy to plant trees to offset the difference. That comes out to roughly 6,000 trees planted in Sri Lanka every year. Says The Telegraph:

Sri Lanka’s forests are home to approximately 90 per cent of the country’s endemic species but are disappearing at a rate of 1.6 per cent per year.

Not only is the carbon offsetting program employed by this collection helpful on a basic level, but its also helping to preserve a very, very important ecosystem.

…in your pants.

The line includes four bras, three panties and a garter/suspender belt (which looks amazing, does it not?). Marks & Spencer current delivers to the United States and Canada for a bit more than it costs to ship within the UK. See the entire collection here.

Personally, I’d love to see Marks & Spencer team up with Airdye – an environmentally friendly fabric-dying process… With as much sheer black as I end up wearing, white bras are not always the best form of undergarment. Currently, it seems that the collection is only offered in white, but you can bet we’ll be buying in bulk once colors start showing up!

What do you think of this carbon neutral collection?

http://www.awakenedaesthetic.com/2011/04/saving-the-world-two-supported-breasts-...