Green | May 27, 2011 | 0 comments

Live Streamed Goldfish Tanks Calls Attention to Ocean Garbage

Cohn & Wolfe and non-profit group Project Kaisei partnered to create an Eco-reality show campaign on Facebook(go to: http://www.facebook.com/projectkaisei?sk=app_159415870778798) starring a goldfish named Kai. The efforts aims to call attention to the impact of plastic pollution in the world's oceans. A live streaming video shows Kai in a habitat full of plastic - a representation of dirty areas of the Pacific ocean..

Every donation made to Project Kaisei removes a piece of plastic from Kai's home and helps fund the organization's third cleanup expedition in the North Pacific Gyre.
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    Green,   3BL Media Cause Marketing News,   WiserEarth.org
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    Environment Facebook Sustainability Ocean 4 more
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