CareerBuilder thumbs nose at animal advocates, plans Super Bowl ad exploiting live chimps
source: http://www.suntimes.com/news/metro/10251739-418/lincoln-park-zoo-isnt-amused-by-careerbuilde...
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- naturallady
- added this
The CareerBuilder ad that uses live chimpanzees is a sad testament to corporate insentience about our sentient cousins. “No chimps were beaten during the taping of our ad,” their PR spokespeople protest. Well, of course not. That happens earlier. But while CareerBuilder deliberately thumbs its nose at people who are concerned about the welfare of these chimps, and about the implications for chimpanzee conservation, responsible companies are listening to ape welfare advocates. Pfizer created an innovative ad campaign for Robitussin, using a computer generated image of an orangutan. Which company is smart and forward looking, and which one is mired in the ignorant yuck-yucks of the last century?
Please sign my petition, asking CareerBuilder to stop using live chimps in the Super Bowl ad. They need to look forward, and respect the views of their potential customers. If they try real hard, maybe someday they could even be as innovative as Pfizer. Go to http://www.change.org/petitions/careerbuilder-stop-using-chimpanzees-in-super-bo....
Please sign my petition, asking CareerBuilder to stop using live chimps in the Super Bowl ad. They need to look forward, and respect the views of their potential customers. If they try real hard, maybe someday they could even be as innovative as Pfizer. Go to http://www.change.org/petitions/careerbuilder-stop-using-chimpanzees-in-super-bo....
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- groups:
- Green
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- tags:
- Advertising, Super Bowl, Chimpanzees, Animal Welfare, 1 more
