New Study Reveals: Men Really Do Have A Heart
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The first survey of men in the six-year history of The PRWeek/Barkley Cause Survey has uncovered surprising data regarding men’s attraction to brands that have a cause marketing program. Running contrary to the natural assumption that women are solely attracted to cause programs, 88% of men say it’s important for a brand to support a cause, 61% have purchased a brand because it supported a cause, 67% would try a brand because it supported a cause, and 55% would pay more for a brand that supported a cause.
Download survey here: http://www.scribd.com/doc/40906606
http://www.barkleyus.com/
Download survey here: http://www.scribd.com/doc/40906606
http://www.barkleyus.com/
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- 3BL Media Cause Marketing News
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- tags:
- Business, Men, Marketing, Communication, 3 more
