3BL Media Cause Marketing News | November 04, 2010 | 0 comments

goodpurpose 4th annual global study

source: http://www.goodpurposecommunity.com/Pages/globalstudy.aspx

3BLMedia
The goodpurpose study is Edelman’s annual global research that explores consumer attitudes around social purpose, including their commitment to specific social issues and their expectations of brands and corporations. The survey was conducted in 13 countries among more than 7,000 adults. It is the only global study of its kind.

http://www.goodpurposecommunity.com/Pages/globalstudy.aspx
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