Blair Witch Producer Reveals Fan Building that Drove Distribution
source: http://workbookproject.com/2009/08/diydaysextendingtheexperience/
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- JonRaymond
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Michael Monello (Campfire Media, producer of the Blair Witch Project) talks about the bottom up marketing process of The Blair Witch Project, which really wasn't marketing as much as a fan building of the project driven by the fans themselves who created fan sites and proposed ideas about the story that the filmmakers responded to. It's a fan based, fan driven way to make a film. By the time they arrived at Sundance, they had nearly 1000 fans but more importantly the fans had generated such a demand for The Blair Witch Project that distributors were primed to look for it at the festival.
This audio cast also features BRIAN CLARK (founder of GMD Studios) and DAVID BEARD (Chief Technology Architect STM), JOHN THREAT (media threat) MODERATOR IVAN ASKWITH (Big Spaceship) talking about "experimenting with extending the way they reach audiences and potential customers. ARG (alternate reality games), virtualization, visualization, geo-locational services, augmented reality and mobile apps are all extending storytelling experiences."
This audio cast also features BRIAN CLARK (founder of GMD Studios) and DAVID BEARD (Chief Technology Architect STM), JOHN THREAT (media threat) MODERATOR IVAN ASKWITH (Big Spaceship) talking about "experimenting with extending the way they reach audiences and potential customers. ARG (alternate reality games), virtualization, visualization, geo-locational services, augmented reality and mobile apps are all extending storytelling experiences."
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- groups:
- Advertising & Marketing, DIY Days, DIY Filmmakers
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- tags:
- Marketing, DIY, Filmmaking, Fans, 3 more
