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ALMAY pure blends VCAM 107 items | updated Sep 22 2009

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ALMAY pure blends™: No Compromise
Make an ad for ALMAY pure blends™
- $$$ PAID ASSIGNMENT
- VIDEO SUBMISSIONS ONLY
- ENDS 04/28/2009 01:00 AM GMT

more info

With over 95% natural ingredients and eco-friendly packaging made from 44% recyclable materials on average, ALMAY pure blends™ (www.almaypureblends.com) keeps you looking your best with no compromise.

We often find ourselves compromising beauty when trying to be environmentally friendly. Now you don't have to with ALMAY pure blends™, a new generation of natural cosmetics with over 95% natural ingredients and an irresistible range of pure-light infused color in eco-friendly packaging containing 44% recycled material on average. With ALMAY pure blends™, you get everything you want from a natural product, with no compromise.

your assignment: No compromise

Show how with ALMAY pure blends™, you don't have to compromise on your cosmetics. Explain and/or show some of the benefits of ALMAY pure blends™ in your spot.

example

Spokesmodel is walking with her friend in a farmer's market on a sunny, spring day. Her friend comments that she's looking particularly good today. The radiant woman responds by explaining that it must be her new ALMAY pure blends™. With over 95% natural ingredients, including fruit and flower extracts, and an array of color options, there is no compromise! Her friend has bought fruit and as the farmer hands her a plastic bag, she shakes her head and puts her purchase in her reusable tote. Close-up of the bag. Our spokesmodel energetically says "And the packaging is eco-friendly!" And her friend says, "Now that's beautiful!"

mandatories and recommendations

Use ALMAY pure blends™ video endtag
Try to keep your VCAM less than 30 seconds in length
The "AL" in ALMAY is pronounced "Al" as in, "Al Gore"
If you use the term "eco-friendly" in your VCAM, you must say or display on the screen, "Packaging contains 44% recycled materials on average."
Product name is Almay pure blends™. Please do not refer to pure blends without it being preceded by Almay.
In order to increase your likelihood of being approved by the client, please refrain from depicting sex, violence, obscene or political speech, or other potentially offensive content in your VCAM.
Please refer to www.almaypureblends.com for additional approved language and inspiration
Must submit VCAM using the UPLOAD YOUR VCAM NOW button

ALMAY may select one VCAM before the submission deadline to air on Current. To be considered for this early selection, please submit your ALMAY pure blends™ VCAM as soon as possible.

This assignment closes April 27th, 2009

Please download the VCAM Producer's Guide if you are curious or have any questions regarding how to create your VCAM assignment.

download assets

ALMAY® Logo (.eps)

ALMAY® Product Shots (.psd)

ALMAY® Endtag (.mov)

APM Legal Music

resources

new popular

- 101
  
  ALMAY Pure Blends : Natural Beauty
  
  With the new ALMAY Pure Blends line of cosmetics you can live a natural lifestyle and look good doing it.
  
  by mattygahan | 0
- 102
  
  ALMAY pure blends™ VCAM
  
  Show how with ALMAY pure blends™, you don't have to compromise on your cosmetics. Explain and/or show some of the benefits of ALMAY pure blends™ in...
  
  by barium | 9
- 103
  
  Natural Without Compromise
  
  Let's face it-- "natural" sometimes means rough or hard or unpleasant. Now... enter Almay Pure Blends.
  
  by eradek | 0

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ALMAY pure blends VCAM 107 items | updated Sep 22 2009

make tv ads

ALMAY pure blends™: No Compromise

more info

your assignment: No compromise

example

mandatories and recommendations

resources

share RSS
about

group leaders (1)

members (2) | see all

related discussion groups

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Community Spotlight

ALMAY pure blends VCAM 107 items | updated Sep 22 2009

make tv ads

ALMAY pure blends™: No Compromise

more info

your assignment: No compromise

example

mandatories and recommendations

resources

share RSS about

group leaders (1)

members (2) | see all

related discussion groups

top videos

find current on tv

find current online

recent comments

© 2012 Current TV, LLC All Rights Reserved

the basics

follow us online

tools

stay in touch

share RSS
about

© 2012 Current TV, LLC
All Rights Reserved