We often find ourselves compromising beauty when trying to be environmentally friendly. Now you don't have to with ALMAY pure blends™, a new generation of natural cosmetics with over 95% natural ingredients and an irresistible range of pure-light infused color in eco-friendly packaging containing 44% recycled material on average. With ALMAY pure blends™, you get everything you want from a natural product, with no compromise.
your assignment: No compromise
Show how with ALMAY pure blends™, you don't have to compromise on your cosmetics. Explain and/or show some of the benefits of ALMAY pure blends™ in your spot.
Spokesmodel is walking with her friend in a farmer's market on a sunny, spring day. Her friend comments that she's looking particularly good today. The radiant woman responds by explaining that it must be her new ALMAY pure blends™. With over 95% natural ingredients, including fruit and flower extracts, and an array of color options, there is no compromise! Her friend has bought fruit and as the farmer hands her a plastic bag, she shakes her head and puts her purchase in her reusable tote. Close-up of the bag. Our spokesmodel energetically says "And the packaging is eco-friendly!" And her friend says, "Now that's beautiful!"
mandatories and recommendations
- Use ALMAY pure blends™ video endtag
- Try to keep your VCAM less than 30 seconds in length
- The "AL" in ALMAY is pronounced "Al" as in, "Al Gore"
- If you use the term "eco-friendly" in your VCAM, you must say or display on the screen, "Packaging contains 44% recycled materials on average."
- Product name is Almay pure blends™. Please do not refer to pure blends without it being preceded by Almay.
- In order to increase your likelihood of being approved by the client, please refrain from depicting sex, violence, obscene or political speech, or other potentially offensive content in your VCAM.
- Please refer to www.almaypureblends.com for additional approved language and inspiration
- Must submit VCAM using the UPLOAD YOUR VCAM NOW button
ALMAY may select one VCAM before the submission deadline to air on Current. To be considered for this early selection, please submit your ALMAY pure blends™ VCAM as soon as possible.
This assignment closes April 27th, 2009
Please download the VCAM Producer's Guide if you are curious or have any questions regarding how to create your VCAM assignment.
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