TRAFFIC - Awareness Campaigns
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'Souvenir' Campaigns
Shop Carefully! video produced by the TRAFFIC East Asia office in Taipei to encourage responsible buying of souvenir items
Several TRAFFIC campaigns have focused on the souvenir trade - and encourage tourists to be aware of what goods they are purchasing.
Wildlife awareness campaign, China:
In 2007, TRAFFIC, WWF, the conservation organization and Ogilvy, an advertising agency, launched an advertising campaign in mainland China aimed at changing consumer attitudes towards unsustainable wildlife trade.
The campaign, consisting of creative print, video and online advertisements in Chinese, is part of an awareness-raising project to inform urban consumers about the environmental harm that illegal and unsustainable wildlife trade causes, and by providing guidance on what actions they can take to help protect species.
The full online campaign (in Chinese) can be viewed at www.traffic-china.org
Awareness materials, Vietnam:
Public Service Announcements (PSAs) produced by the WWF and TRAFFIC Greater Mekong Programmes pertaining to wildlife consumption - in particular of of civets, pangolins, and king cobras.
follow the link to other countries listed on this page...
Shop Carefully! video produced by the TRAFFIC East Asia office in Taipei to encourage responsible buying of souvenir items
Several TRAFFIC campaigns have focused on the souvenir trade - and encourage tourists to be aware of what goods they are purchasing.
Wildlife awareness campaign, China:
In 2007, TRAFFIC, WWF, the conservation organization and Ogilvy, an advertising agency, launched an advertising campaign in mainland China aimed at changing consumer attitudes towards unsustainable wildlife trade.
The campaign, consisting of creative print, video and online advertisements in Chinese, is part of an awareness-raising project to inform urban consumers about the environmental harm that illegal and unsustainable wildlife trade causes, and by providing guidance on what actions they can take to help protect species.
The full online campaign (in Chinese) can be viewed at www.traffic-china.org
Awareness materials, Vietnam:
Public Service Announcements (PSAs) produced by the WWF and TRAFFIC Greater Mekong Programmes pertaining to wildlife consumption - in particular of of civets, pangolins, and king cobras.
follow the link to other countries listed on this page...
