Mood influences choice
source: http://www.sinlung.com/Lifestyle/Mood-influences-choice.html
-
-
- sinlung
- added this
New York, Jan 27 : Does mood really influence our choices? Well, it does, if researchers are to be believed. The researchers have found that consumers in a good mood are more likely than the unhappy customers to choose the first item they see, especially if all the choices are more or less the same.
According to lead researcher Cheng Qiu of University of Hong Kong, "it is surprising that little research has been done to examine how affect influences comparisons and choices.
"Our research fills this gap by demonstrating a systematic influence of mood on choice, which contrasts with the general assumption that mood is unlikely to influence choice.
According to lead researcher Cheng Qiu of University of Hong Kong, "it is surprising that little research has been done to examine how affect influences comparisons and choices.
"Our research fills this gap by demonstrating a systematic influence of mood on choice, which contrasts with the general assumption that mood is unlikely to influence choice.
-
- groups:
- Art and Style, Random, Lifestyle
-
- tags:
- Not News, Random, Art and Style, Society, 1 more
