Burberry, Art Of The Trench
source: http://Artofthetrench.com
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- acohen8171
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Burberry, the brand known for its iconic trench coat launched a social networking site devoted to the item, Artofthetrench.com. Not only does the site dive into the history of this closet staple, they also encourage fans to submit pictures of themselves wearing their own Burberry coat. This is a genius idea. By building a strong sense of online community the British label has an excellent chance of really standing out in the webosphere - especially since 66% of luxury brands are now online in comparison to 33% last year. Gucci and Prada, how are you going to top this?
