Dale Chihuly can decorate your pool for a cool $1.5 million
source: http://www.latimes.com/theguide/christmas/sns-christmas-2010-neiman-marcus-holiday-guide,0,5...
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Luxury retailer Neiman Marcus has transformed its 84-year-old Christmas catalog into an application for what's anticipated to be this year's hot electronics gift: Apple's iPad.
By putting the 2010 Christmas Book into an iPad app, Neiman Marcus is keeping up with its customers, said Gerald Barnes, president of the Dallas-based company's catalog and online division.
That doesn't mean the printed catalog is dead. Neiman Marcus still plans to mail more than 1 million copies to customers, and the entire catalog is viewable on its website.
The Christmas Book has been online since 2006 and now almost all of the company's direct sales are made on its websites. Its Internet revenue increased 10.7 percent last year, while catalog sales fell 19.2 percent.
Last year, about 85 percent of Neiman's direct sales were online, up from 80 percent last year and 75 percent in 2008, according to the company's annual financial report.
Price ranges- About half of the 450 items in this year's 163-page catalog are again priced below $250 showing the retailer's sensitivity to cost-conscious buyers.
After skipping the $1 million and up price tag last year, this year the famed book contains a gift costing $1.5 million: International artist Dale Chihuly will transform a swimming pool into an original, private work of art.
By putting the 2010 Christmas Book into an iPad app, Neiman Marcus is keeping up with its customers, said Gerald Barnes, president of the Dallas-based company's catalog and online division.
That doesn't mean the printed catalog is dead. Neiman Marcus still plans to mail more than 1 million copies to customers, and the entire catalog is viewable on its website.
The Christmas Book has been online since 2006 and now almost all of the company's direct sales are made on its websites. Its Internet revenue increased 10.7 percent last year, while catalog sales fell 19.2 percent.
Last year, about 85 percent of Neiman's direct sales were online, up from 80 percent last year and 75 percent in 2008, according to the company's annual financial report.
Price ranges- About half of the 450 items in this year's 163-page catalog are again priced below $250 showing the retailer's sensitivity to cost-conscious buyers.
After skipping the $1 million and up price tag last year, this year the famed book contains a gift costing $1.5 million: International artist Dale Chihuly will transform a swimming pool into an original, private work of art.
