Basketball goes all out to score in UK
source: http://business.timesonline.co.uk/tol/business/industry_sectors/leisure/article4837074.ece
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- DonkeyPong
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However, league officials received nothing but opprobrium when they came up with a plan to create an extra round of matches to be played in key overseas markets, from New York to Beijing and Sydney.
The hostile reaction in England to the Premier League’s plan was in stark contrast to the reception British fans have given to American sports that are attempting to go global by staging fixtures in Britain.
The irony is not lost on David Stern, head of America’s National Basketball Association (NBA) and one of the most powerful executives in world sport.
Next month the NBA will try to increase the appeal of its game in Britain when two of its teams, the Miami Heat and the New Jersey Nets, play a preseason friendly in a sold-out match at London’s O2 Arena. The NBA hopes it will kickstart a wave of interest in a sport that is popular all over the world except, curiously, in Britain.
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GeoffNI
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NBA in the UK? Would help if there was some decent TV coverage. NASN changes to ESPN America hopefully they will sign NBA rights.
Surely basketball can be a success in the UK, Spain, Cyprus, Israel, Italy etc etc all have successful Basketball Leagues, and are usally owned by the large football clubs also. For example check Real Madrid TV they always have there basketball team on the channel.
- 4 years ago
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GeoffNI
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toussaint
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basketball in great britain ? if you have cricket, rugby and soccer at high level, it's difficult to launch also basketball.
- 4 years ago
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toussaint
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DonkeyPong
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I think basketball has got a decent chance to establish itself in Britain. If you take the NFL, then Brits would argue that we already have rugby, and the same goes for MLB, we have cricket. There's not really an equivalent to basketball (sorry netball fans).
- 4 years ago
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DonkeyPong
