Money In A Bottle: The Celebrity Scent Business
source: http://papermag.com
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- jmsrmy
- added this
Nowadays, there are more new fragrances released in a year than there were in the 1970s and 1980s combined. The numbers are staggering — at least 500 — each year. So perfuming is a competitive game... Customers bought more than 3 million bottles of celebrity fragrances from department stores last year.
(Reed, B., 2009, October 6, par.2-3)
Perfume is such a big industry that The New York Times even has a scent critic to cover the smells. His name is Chandler Burr and he...says fragrances like Midnight Fantasy (Britney Spears) are the best way to capitalize on celebrity. They're better than clothes, music and even movies. That's because the cost of creating a perfume can be relatively low. The perfume house doesn't have to pay for the "juice" — that's industry slang for the stuff inside the bottle. A different company — a fragrance manufacturer — develops it free, then the two firms share the profits.
(Reed, B., 2009, October 6, sec. A Scent Critic, par.1,2)
[image: papermag.com]
[Interesting details at the link...]
http://www.npr.org/templates/story/story.php?storyId=120183516&ft=1&f=10...
(Reed, B., 2009, October 6, par.2-3)
Perfume is such a big industry that The New York Times even has a scent critic to cover the smells. His name is Chandler Burr and he...says fragrances like Midnight Fantasy (Britney Spears) are the best way to capitalize on celebrity. They're better than clothes, music and even movies. That's because the cost of creating a perfume can be relatively low. The perfume house doesn't have to pay for the "juice" — that's industry slang for the stuff inside the bottle. A different company — a fragrance manufacturer — develops it free, then the two firms share the profits.
(Reed, B., 2009, October 6, sec. A Scent Critic, par.1,2)
[image: papermag.com]
[Interesting details at the link...]
http://www.npr.org/templates/story/story.php?storyId=120183516&ft=1&f=10...
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- groups:
- Celebrity, Fashion, The Retail Sector, Advertising & Marketing
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jmsrmy
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Also check out this current post:
http://current.com/items/91391533_50-cent-embarks-on-fragrance-tour.htm - 2 years ago
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jmsrmy
