Turning Media upside down!

It is around nine in the night in a seemingly sleepy village in Gujarat, India. You can sense there is something different today. Instead of being in their homes and sleeping, there is commotion at the village center. There are around 300-400 people, including women who are discussing their land rights after watching a film about Agricultural Land Rights, produced by few youngsters from their own village, in their very own language. They are surprised to know that any landless person is entitled to land from the government; they never had this information. Villagers from across 25 villages, who have seen this film on Land Rights, decide to get together, take out a rally and file applications with the Collector asking for the land they should rightfully get. Around 750 Dalits (the lower-caste of India) from the most feudal parts of Gujarat, file applications to get their land rights with the Collector and are forcing the government to distribute land to the landless, marginalized communities, land which is illegally occupied by the so-called ‘Upper castes’ or being given out to big industrial units.

This is just a glimpse of what Community Media can achieve. It has the ability to empower people, give them a voice, organize communities and initiate social action. A strong alternative grassroots media movement is springing throughout the world and India is a huge part of it. Community Media is all about turning the mass media upside down. The passive ‘receivers’ of mass media messages are turning into active media ‘producers’, creating their own messages and meaningful media.

The stories of the marginalized have continuously been ignored by the mass media and they find no voice, no space, and no visibility in the dominant paradigm of global mass media. Only the upper middle classes and rich class find a representation in the media. Messages which are important for the underprivileged are hardly ever communicated to them. They have no control over the content in the mass media; hence, they can not communicate about their issues to the larger world either. This is what Community media is changing.

One such community media initiative started in India sets up ‘Community Video Units’ across India. It was started in partnership by Video Volunteers (a US based organization) and Drishti Media, Arts and Human Rights (Ahmedabad, Gujarat). Under this initiative around 70 people from different parts of India, all belonging to marginalized communities, have been trained in filmmaking and produce videos on their own local issues. These issues range from communal harmony, to basic infrastructure to women’s rights. These videos are then screened on a wide-screen projector across pre-decided 25 slums/villages around that local Community Video Unit. The film screenings are followed by discussions, which open up a space for communities, to discuss issues pertinent to their development and deciding on individual and community actions to be taken to solve that issue. They confront and challenge government authorities, like getting non-functional Public Health Centers restarted; they participate in an active citizen life taking responsibility for improving their own conditions, for instance, organize cleanliness rallies in the villages; the communities get a public sphere; where they get together and make decisions impacting their lives. In many places people for the first time got together to discuss issues, for the first time women spoke up in public. In short they get initiated into an active citizen life, making democracy a functional one and fighting oppression in their personal as well as political lives.