'Herbivore Men'
source: http://edition.cnn.com/2009/WORLD/asiapcf/06/05/japan.herbivore.men/index.html?iref=mpstoryview
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They are young, earn little and spend little, and take a keen interest in fashion and personal appearance -- meet the "herbivore men" of Japan.
Author and pop culture columnist Maki Fukasawa coined the term in 2006 in a series of articles on marketing to a younger generation of Japanese men. She used it to describe some men who she said were changing the country's ideas about just what is -- and isn't -- masculine.
"In Japan, sex is translated as 'relationship in flesh,'" she said, "so I named those boys 'herbivorous boys' since they are not interested in flesh."
Typically, "herbivore men" are in their 20s and 30s, and believe that friendship without sex can exist between men and women, Fukasawa said.
The term has become a buzzword in Japan.
Author and pop culture columnist Maki Fukasawa coined the term in 2006 in a series of articles on marketing to a younger generation of Japanese men. She used it to describe some men who she said were changing the country's ideas about just what is -- and isn't -- masculine.
"In Japan, sex is translated as 'relationship in flesh,'" she said, "so I named those boys 'herbivorous boys' since they are not interested in flesh."
Typically, "herbivore men" are in their 20s and 30s, and believe that friendship without sex can exist between men and women, Fukasawa said.
The term has become a buzzword in Japan.
