Interesting Treaty on Logo Design
source: http://www.321goflight.com/tminus/posts/paul-rands-ends
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- danlevine
- added this
Gradients, lens flares, faux-3D elements, and overused fonts can, as a result of their relative overabundance in our design ecosystem, officially be classified as noise. This means that about 90% of the new UPS logo is ?wasted space.? Whereas, with the Rand logo (and in this way, like much of his identity work), it?s all signal, baby.
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- groups:
- Design
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- tags:
- Design, Logos, UPS, 321goflight
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klenga
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it's difficult to assess the value of faux-3rd-person self-deprecation... I can only conclude that because the author of the originally-clipped article came to a conclusion presaged by the insight of somerandomdude, that somerandomdude knew what he was talking about, even if at some subconscious level...
- 4 years ago
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klenga
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somerandomdude
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I can't tell you enough times Ken, that some random dude has NO idea what he's talking about.
- 4 years ago
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somerandomdude
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klenga
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some random dude made similar points in this excellent article.....
"The internet is in a bit of a design rut. We have fallen in love with a particular visual style and we just will not let it go. Everywhere you turn there is a gradient. Drop-shadows are surrounding us. We are pinned down by rounded corners. This, my friends (and soon-to-be enemies), is a perfect example of how trends can show their ugly side. I am writing this article to ask if we are interested in designing websites or just decorating them. If we are in fact interested in the former, perhaps we should think twice about we are doing."
- 4 years ago
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klenga
