Carmakers 'send message' with new logos
source: http://www.iht.com/articles/2008/07/20/technology/ad21.php
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- mundosanto
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When the Insignia, a new car from the General Motors brands Opel and Vauxhall, is introduced this week at the London Motor Show, it will come, fittingly, with some new insignias.
Opel, General Motors' biggest-selling division in continental Europe, and Vauxhall, its equivalent in Britain, are getting new logos as the company aims to "send a message that something is happening with these brands," said Alain Visser, chief marketing officer at GM Europe.
The new Vauxhall badge shows the brand's longtime mascot, a griffin, in a bigger, bolder way, zooming in on his upper body. The mythical beast, which joins the head and wings of an eagle to the body of a lion, also appears more three-dimensional; previous versions of the griffin were flat.
The Opel logo, a stylized lightning bolt, also gets more depth in the redesign, though the general shape is unchanged.
In giving Opel and Vauxhall an updated look, General Motors joins a series of other automakers, including Volvo, Fiat, Chrysler and Mercedes-Benz, that have recently refreshed or redesigned their logos, seeking an edge in a difficult market.
Opel, General Motors' biggest-selling division in continental Europe, and Vauxhall, its equivalent in Britain, are getting new logos as the company aims to "send a message that something is happening with these brands," said Alain Visser, chief marketing officer at GM Europe.
The new Vauxhall badge shows the brand's longtime mascot, a griffin, in a bigger, bolder way, zooming in on his upper body. The mythical beast, which joins the head and wings of an eagle to the body of a lion, also appears more three-dimensional; previous versions of the griffin were flat.
The Opel logo, a stylized lightning bolt, also gets more depth in the redesign, though the general shape is unchanged.
In giving Opel and Vauxhall an updated look, General Motors joins a series of other automakers, including Volvo, Fiat, Chrysler and Mercedes-Benz, that have recently refreshed or redesigned their logos, seeking an edge in a difficult market.
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- groups:
- Design, Car Culture
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- tags:
- Design, London, Cars, Car Culture, 6 more
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schmedly
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Who killed the electric car? If the upper mgmt. of GM didn't give in to the oil industry, they would be in charge of the industry and could use a campbells soup can for a hood ornament.
- 3 years ago
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schmedly
