The long, slow death of the banner
source: http://www.mojaveinteractive.com/think/death-of-the-banner.html
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- Mojave
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People hate online banners because they provide little value; they interrupt, are often poorly targeted (no, I’m not interested in refinancing in Michigan) and don’t encourage a dialog between the user and the brand.
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- groups:
- Design
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- tags:
- Design, Advertising, Social Media, Marketing, 3 more
