From Exclusivity to the Mainstream: The Rise of Facebook
source: http://www.spinfield.com/2008/10/28/from-exclusivity-to-the-mainstream-the-rise-of-facebook/
The staggering potential of social networking to draw traffic to a Web site cannot be underestimated. The “viral” nature - the ability to start with a small user base and spread to the users’ friends - is a vital component.
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