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In a city where convenience and brand names are important, the Geffen Contemporary at MOCA (Museum of Contemporary Art), the site of Downtown L.A. Fashion Week, is a draw for attendees as well as a credibility booster for potential designers and sponsors, Graff said.

L.A. Fashion on Broadway, the newest event set for downtown’s Los Angeles Theater (BoxEight, the fashion and art organization, and Gen Art have also used the venue), is supported by the city as part of its “Bringing Back Broadway” initiative to revive the theater district.

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