Drive And Deliver: Truck Movie Is Truck Ad
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Please, sit down and remove your Peterbilt hat: there's something you should know about the upcoming long-haul trucker documentary Drive and Deliver. Sure, the movie is heart-wrenching portrayal of the ups and downs of the trucking life—the long nights, the long days, the lengthy amount of time spent in a sitting position. But all those truck-porn shots of "the behemoth LoneStars, their chrome and oversize grilles gleaming brightly"? Bought and paid for, my friend. The movie is an ad. And maybe the most efficient product placement of all time!
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