The Story Behind Domino's Pizza Turnaround
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- alisterpaine
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http://alisterpaine.info/2010/05/24/the-story-behind-domino%E2%80%99s-pizza-turn...
Alister & Paine: Tell me about Domino’s new marketing campaign.
Brandon Solano: We were sitting in Crispin Porter + Bogusky’s offices and started kicking around this idea. We said we should come clean and be honest. Our pizza wasn’t great. It was hot, it was fast, and it was a good value, but if you wanted some really great food, we weren’t the place you thought of first.
A lot of the press has kicked us in the butt and asked “How could you say your product isn’t good?” It’s one of the things companies don’t want to talk about. It’s the elephant in the room. There were a number of people who said it’s because the franchise didn’t make it right, or it was somebody else’s fault.
Read the rest of the article here:
http://alisterpaine.info/2010/05/24/the-story-behind-domino%E2%80%99s-pizza-turn...
Alister & Paine: Tell me about Domino’s new marketing campaign.
Brandon Solano: We were sitting in Crispin Porter + Bogusky’s offices and started kicking around this idea. We said we should come clean and be honest. Our pizza wasn’t great. It was hot, it was fast, and it was a good value, but if you wanted some really great food, we weren’t the place you thought of first.
A lot of the press has kicked us in the butt and asked “How could you say your product isn’t good?” It’s one of the things companies don’t want to talk about. It’s the elephant in the room. There were a number of people who said it’s because the franchise didn’t make it right, or it was somebody else’s fault.
Read the rest of the article here:
http://alisterpaine.info/2010/05/24/the-story-behind-domino%E2%80%99s-pizza-turn...
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- groups:
- Food and Drink
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- tags:
- Food, Advertising, Marketing, Dominos, 1 more
