Food | September 29, 2008 | 1 comment

Booming Aldi's sales up 40%

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DISCOUNT supermarket Aldi is booming, thanks to the credit crunch.

Recent sales are up 40 per cent — and up 25 per cent on a year ago.

Aldi’s UK corporate buyer Tony Baines said: “Our figures show our market share is rising fast.”

He added: “Footfall — the number of people through the door — is up 25 per cent. And half of our customers are ABC1, people who normally shop in Sainsbury’s and Waitrose, or the more affluent Tesco shopper.”

German-owned Aldi has just won the 2008 Retail Industry Award for Outstanding Achievement.

Mr Baines said: “Our fruit and vegetable sales are up 80 per cent year-on-year and sirloin steak and smoked salmon are performing strongly.” But he said it was a much trickier time for spending on non-food items.

A CBI retail survey this week found high street stores in general had their third consecutive month of falling sales.

But supermarket growth was up, with 37 per cent experiencing a rise.
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