Rap Mogul Ice Cube Helps Coors Light Set Cold Standard
source: http://my.nowpublic.com/culture/rap-mogul-ice-cube-helps-coors-light-set-cold-standard
Starting this month, the launch of Coors Light Two-Stage Cold Activation will be supported in many ways from coast to coast. This includes new creative featuring entertainment mogul Ice Cube in two commercials, titled “Cold Talk” and “Cold Challenge,” that depict a humorous stand-off between Ice Cube – hip hop star, actor, screenwriter, director and producer -- and Super Cold Activated Coors Light in a battle over who is colder. http://my.nowpublic.com/culture/rap-mogul-ice-cube-helps-coors-light-set-cold-st...
