Games | December 03, 2009 | 0 comments

Why is Custer's Revenge trending?

How did an Atari game from the early 1980s become a trending term? The number one trending term on Google this morning was "Custer's Revenge." It's an Adult Western from 1982 that re-imagines Custer's Last Stand. George Armstrong Custer returns from the grave with bandanna, ten-gallon hat, and erection to rape Native American women.





The term started trending because it was mentioned on Howard Stern's satellite radio show. His show gets 5-15 million listeners daily. Sal the Stockbroker, Stern's resident crank caller, brought it up just before 7:15 AM EST.

(The episode is summarized here)

Ostensibly listeners wanted to investigate the game themselves, so they did quick search queries, they probably found the informative Wikipedia entry, or youtube video.

The internet becomes instant supplementary reading in relation to traditional media. This also evidences how much reach traditional media still has over the internet.

Do you think that as online media develops "power of reach" will be disseminated taking away the authority of traditional media outlets, or will they continue to retain their influence?
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