Colleges Beware! The Sierra Club is on the green attack
When you create a campaign...any kind of campaign, you need to know who you are going after. Who will listen to you? Who will act on what you tell them? Do you try to save the Artic by attributing photos of land or of caribou? I'm sure there is a stat out there that proves that college age youth are some of the most influential and active activists.
So Sierra Club's recent attack on the college campus to stop using coal makes good sense. Sierra Club kicked off the school year by inform and inspire new students to attend colleges that have of green initiatives. And now that everyone is back in school, they just launched a campaign to get those college students to get their colleges to kick the coal habit (via petitions). It's a smart plan...colleges and universities are usually large employers in their cities and towns, hence they have a healthy dose of political capital in their larger community, and so... in theory...this could be a brilliant way to make large scale change by entering the right door. Good on ya Sierra Club!
So Sierra Club's recent attack on the college campus to stop using coal makes good sense. Sierra Club kicked off the school year by inform and inspire new students to attend colleges that have of green initiatives. And now that everyone is back in school, they just launched a campaign to get those college students to get their colleges to kick the coal habit (via petitions). It's a smart plan...colleges and universities are usually large employers in their cities and towns, hence they have a healthy dose of political capital in their larger community, and so... in theory...this could be a brilliant way to make large scale change by entering the right door. Good on ya Sierra Club!
The Campuses Beyond Coal Campaign is working nationwide to wean all campuses off of coal-generated electricity and replace it with clean energy options. With organizers on the ground in several of the more than 60 campuses with on-site coal plants the Campaign is working to help universities achieve the zero carbon emissions targets set forth in the Presidents Climate Commitment.
“Coal has no place on our campus,” said Lauren Hammond a student at Binghamton University in New York, who is part of the coal-free campus campaign. “Binghamton should be a place of higher learning, growth and forward thinking, not a hideout for last century’s dirty technology.”
Related links:
Chevron and Sierra Club drilling for common ground (video)
Canabis College Oaksterdam University prepares its students for future work in the cannabis industry (video)
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