Green Business | December 31, 2009 | 0 comments

You Have to Pay the Piper to ‘Save the Earth™’

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mgreener
Honda Motor Co. is at the receiving end of a lawsuit filed by the Save the Earth Foundation, a tiny nonprofit group that apparently holds a trademark to the phrase “save the earth.” The suit, filed in the United States District Court for the Northern District of California, resulted from a Honda Civic commercial in which an actor wars a T-shirt that says “Save the Earth.”...
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