HP PhotoSmart VCAM 95 items | updated Oct 30 2009

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• HP PhotoSmart VCAM

• Make an ad for HP!
• • $$$ PAID ASSIGNMENT
  • VIDEO SUBMISSIONS ONLY
  • ENDS 10/24/2009 06:00 AM GMT

more info

HP's latest printer brings never-before seen features into your home. With its large touch screen display and direct access to the web, you can even print without using a PC.

your assignment

Make a VCAM showing how the features of the HP PhotoSmart Premium with TouchSmart Web All-in-One can become a part of every family's life. Show us how the features of this new web-connected printer save you valuable time and do amazing things. Be sure to highlight the benefits of its web-enabled print applications (Google Maps, Fandango Tickets, Coupons.com, or Snapfish) in a creative and interesting way. Clearly demonstrate how these features save time and eliminate the need for a PC.

More information about the product can be found at http://current.com/hpreveal.

payment

If your VCAM is selected to air on Current, you’ll earn $5,000! This one-time fee grants Current the right to use your VCAM throughout the world in all media in perpetuity. For more details, check out the customized HP VCAM Submissions Terms.

mandatories

• Since the product is not yet available, please use the creative assets below in your VCAM. You must include at least two of the four web-enabled print application videos (HP Video – Apps): Google Maps, Fandango Tickets, Coupons.com, or Snapfish
• Include the video endtag
• Must be 30 seconds in length (with the endtag)
• In order to clear your VCAM for broadcast, please ensure that you have the rights to all images and music for commercial purposes. Do not incorporate assets from other websites, including HP.com and "royalty-free" sites,
  or any 3rd-party logos. You can download Video & Legal Music Release Forms here
• Submit your VCAM through the UPLOAD YOUR VCAM NOW button

helpful hints

Target Audience
Successful Families. Household income of greater than $75K. 30-39 years old. Modern parents with young children. Earlier adopters, tech comfortable. Socially connected. Active with friends or family and often on the go. Printing helps them take their printed materials with them, be organized and savor the moment... instantly and easily.

Tone
Easy, fun, inspired.

This assignment closes Wednesday, September 23rd, 2009 at 11:59pm PT.

---

Please download the VCAM Producer's Guide if you are curious or have any questions regarding how to create your VCAM assignment.

download assets

HP Logo (.eps)

HP Product Shots (.jpg)

HP Endtag (.mov)

HP Video - Apps (.mov)

HP Video - Get Apps (.mov)

HP Video - Photos (.mov)

HP Video - Print (.mov)

HP Video - Product (.mov)

APM Legal Music

resources

• Producer Training
• FAQ
• VCAM Guide
• VCAM Terms

• new
• popular

HP VCAM: Meet the Photosmart Premium [Official...

Meet the world of features in HP's new Photosmart Premium with TouchSmart Web. This is a VCAM, a Viewer Created Ad Message. Learn how you can earn money by...

• 
• atomx
• 2
• permalink

HP VCAM: No Excuses [Official Selection]

With HP's new Photosmart Premium with TouchSmart Web, you have no excuses not to print. This is a VCAM, Viewer Created Ad Message. Learn more here:...

• 
• tooferone
• 2
• permalink

HP VCAM: Ready, Steady, Print [Official Selection]

HP's new Photosmart Premium with TouchSmart Web makes life easier for the whole family! This is a VCAM, a Viewer Created Ad Message. Learn how you can earn...

• 
• niccolo
• 0
• permalink

HP VCAM: Pepper the Dog [Official Selection]

Pepper the Dog talks about how awesome HP's new Photosmart Premium with TouchSmart Web printers are. This is a VCAM, a Viewer Created Ad Message. Learn how...

• 
• kandeetee1
• 0
• permalink

• featured
  10.30.09

  HP VCAM: Meet the Photosmart Premium [Official Selection]

  
• featured
  10.30.09

  HP VCAM: No Excuses [Official Selection]

  
• featured
  10.30.09

  HP VCAM: Ready, Steady, Print [Official Selection]

  
• featured
  10.30.09

  HP VCAM: Pepper the Dog [Official Selection]

  

• • ^#1
    

    HP VCAM: No Excuses [Submission]

    Some documents are more useful when printed. HP's new Photosmart Premium with Touchsmart Web provides even the most active people a chance to print and go! Now, you don't have anymore excuses not to print.Some documents are more useful when printed. HP's new Photosmart Premium with Touchsmart Web provides even the most active... more

    

    

    • tooferone
    • added this

    30 comments

    1 month ago
  • ^#2
    

    HP VCAM Selections Made!

    Congratulations to the following producers, whose VCAMs were selected by HP to run on Current!
    
    In no particular order:
    
    tooferone for HP VCAM - No Excuses
    atomx for Meet the HP Photosmart Touch Web
    niccolo for Ready, Steady, Print!
    kandeetee1 for Pepper the Dog and the HP Photosmart
    
    Check them out!
    
    Great job everyone; HP said they were blown away by the quality and creativity you all displayed, and had a tough time picking just four.
    
    Stay tuned for our Current picks, and for more news about this and other VCAM assignments.
    
    Best,
    Will and DannyCongratulations to the following producers, whose VCAMs were selected by HP to run on Current! In no particular order:... more

    

    

    • willbpayne
    • added this

    0 comments

    10 days ago
  • ^#3
    

    The Survivalist

    One man knows just what the future holds and he's got his HP Photosmart Premium printer to help him prepare for it.

    

    

    • flyingdogfilms
    • added this

    9 comments

    1 month ago
  • ^#4
    

    HP Photosmart - Your New Best Friend

    Once you use the HP PHOTOSMART Printer, your computer may get lonely. The PHOTOSMART connects you to some of your favorite web applications - wirelessly!Once you use the HP PHOTOSMART Printer, your computer may get lonely. The PHOTOSMART connects you to some of your favorite web... more

    

    

    • directorgal
    • added this

    13 comments

    1 month ago
  • ^#5
    

    Sleep Baby Sleep

    The new born baby who can only sleep while her parents print on their new HP printer, and the reporter to tell the world the story!

    

    

    • noodle213
    • added this

    11 comments

    1 month ago
  • ^#6
    

    Meet the HP Photosmart Touch Web

    This is a 30 second spot showcasing the new HP Photosmart Touch Web. I created all of the assets from scratch (not including the music and end-tag). I can provide a lossless version of this video upon request. The music was acquired through the APM Legal Music collection through Current.
    
    I decided to go with an "altered reality" theme by bringing the touch-based user interface into an "in air" dimension. The user selects an app and then I show how the app would potentially work. I decided to utilize very vibrant colors, primarily cyan, magenta, and yellow, to tie into both standard printer colors, and the HP endtag. The 3D model of the printer was modeled based on example photos, and textured using these same photos
    
    I had a lot of fun making this spot and hope that it conveys the product in a very attractive and memorable light.
    
    If you would like to see this video in it's original 720p HD, please visit http://www.planetbrad.com/portfolio/hpphotosmart.htmlThis is a 30 second spot showcasing the new HP Photosmart Touch Web. I created all of the assets from scratch (not including the... more

    

    

    • atomx
    • added this

    5 comments

    1 month ago
  • ^#7
    

    HP PhotoSmart: Scary Smart

    A printer with internet browsing... its scary how smart it is. HP PhotoSmart VCAM.

    

    

    • nforman
    • added this

    23 comments

    1 month ago
  • ^#8
    

    HP :30 VCAM- "INK FLOW"

    This is an Ad I created for Current TV's VCAM Ad contest for the Client HP. The concept is that the ink flows seamlessly guide you through a beautiful journey that inevitably leads you to understanding the fluidity and ease of having an all-in-one printer. It borrows the colors of the HP ink streams that come on the endpage which eventually ties it all together.This is an Ad I created for Current TV's VCAM Ad contest for the Client HP. The concept is that the ink flows seamlessly... more

    

    

    • Dam4222
    • added this

    7 comments

    1 month ago
  • ^#9
    

    HP PhotoSmart Premium Submission from Stuart Roholt

    Sorry, the title isn't very sexy. Just wanted to make sure y'all know the who & what for. This is my crack at takin home the prize. Hope both you & HP enjoy it... ALOT. Like, REALLY enjoy it, if you get my drift.
    
    cheers
    stuartSorry, the title isn't very sexy. Just wanted to make sure y'all know the who & what for. This is my crack at takin... more

    

    

    • stubaby
    • added this

    28 comments

    1 month ago
  • ^#10
    

    The Baby Did It

    It's simple...HP's new PhotoSmart Premium Printer simplifies a family's printing needs from photos to movie tickets. Being able to print without a PC, it's wireless and has web access which makes it so simple to use.It's simple...HP's new PhotoSmart Premium Printer simplifies a family's printing needs from photos to movie... more

    

    

    • kidon
    • added this

    3 comments

    1 month ago
  • ^#11
    

    "The Moviegoer"

    The simplicity of a web printer when purchasing tickets for a trip to the movies.

    

    

    • LaVigne1823
    • added this

    4 comments

    1 month ago
  • ^#12
    

    Pepper the Dog and the HP Photosmart

    Pepper the dog talks about how awesome Hewlett Packard printers are.

    

    

    • kandeetee1
    • added this

    14 comments

    1 month ago
  • ^#13
    

    Grandma's Connected

    Company: Lucid Film Productions
    www.lucidfilmproductions.com
    Executive Producer & Director: Ilya Polyakov
    Director of Photography: John Honore
    
    Grandma has a love across the way. If only she had a...wireless...way to reach him.Company: Lucid Film Productions www.lucidfilmproductions.com Executive Producer & Director: Ilya Polyakov Director of... more

    

    

    • rockyourd
    • added this

    9 comments

    1 month ago
  • ^#14
    

    Ready, Steady, Print!

    With wi-fi access and a touch screen interface, the HP Photosmart Premium and its numerous applications make life easier for the whole family! No more waiting for family members to get off the laptop only to hassle with printer cables and drivers.With wi-fi access and a touch screen interface, the HP Photosmart Premium and its numerous applications make life easier for the... more

    

    

    • niccolo
    • added this

    3 comments

    1 month ago
  • ^#15
    

    Free the Printer!

    HP VCAM submission. Fight for Printers' rights!

    

    

    • CSP
    • added this

    17 comments

    1 month ago
  • ^#16
    

    Happy Place - Hp Photosmart Premium

    With a wealth of new printing abilities a man is so overwhelmed by the experience he's thrown into a happy Place where Google maps and Fandango tickets rain from the sky.With a wealth of new printing abilities a man is so overwhelmed by the experience he's thrown into a happy Place where Google... more

    

    

    • steelparadox
    • added this

    3 comments

    1 month ago
  • ^#17
    

    Touch, Print the web

    Connect to the the web from your printer.

    

    

    • raul_c
    • added this

    1 comment

    1 month ago
  • ^#18
    

    Baskettennis

    Not all great things were meant to be combined...

    

    

    • paulferr
    • added this

    3 comments

    1 month ago
  • ^#19
    

    HP PhotoSmart A Printed Wish!

    This web capable, touch-screen printer let's you print computer-free, and is perfect for today's busy family. Made a VCAM showing how this leap forward for printing can make your life easier. This is a bit of a face off between what we all do to print something verses the new web printer and what can be done on the new HP during the time it takes to print one thing off of the pc.This web capable, touch-screen printer let's you print computer-free, and is perfect for today's busy family. Made a... more

    

    

    • DylanHoward23
    • added this

    3 comments

    1 month ago
  • ^#20
    

    All In One WASH

    This is my first upload to CURRENT! I have some other "Time Saving" ideas but this was my favorite. Hope you enjoy.

    

    

    • Heathrow11
    • added this

    9 comments

    1 month ago

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  • GROUP HP PhotoSmart Finalists (10)
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