Saudi anti-smoking campaign uses marriage as incentive
source: http://dailystar.com.lb/article.asp?edition_id=10&categ_id=2&article_id=103621
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The catchy slogan, "Kicking the habit is on you, and marriage is on us," is meant to entice young grooms to give up smoking by offering an attractive incentive. And, indeed, hundreds have expressed interest in the first anti-smoking drive of its kind in the kingdom, with one man saying he is ready to take up smoking just to be eligible for the grand prize - an all-expenses-paid wedding.
In much of the Arab world, the groom alone bears the cost of getting married, including an expensive party, a dowry and a fully furnished house. Men often put off marriage until they've saved enough money to take a bride.
Several commentators have complained that the campaign is turning women into a commodity, but organizers have taken the criticism in stride, saying they're thrilled to get people talking about the dangers of smoking. About a quarter of Saudi Arabia's 27.6 million residents indulge.
Since June 20, banners have gone up on overpasses and bridges over the Saudi capital's major highways, depicting the campaign slogan in pink and reddish brown. Next to it are the faceless outlines of a bride, dressed in white and carrying a bouquet of flowers, and of a man wearing a black, ceremonial cloak over his white thobe, the traditional robe Saudi men wear.
The quit-smoking-drive is also being advertised in malls, at universities and in magazines.
The organizer, a local charity called Purity, stipulates that the marriage is the man's first and that he has a recent marriage contract.
In Islam, the contract is usually signed before a couple moves in together.
A draw on August 6 will include the names of the men who successfully quit smoking in a week long course. The winner will have all wedding expenses paid while 20 runners-up will get free furniture.
Sulaiman al-Soby, secretary general of Purity, said the aim is to create a smoke-free family. One-third of Saudi school children live in homes with smokers, according to a 2007 health survey.
Soby said he expects thousands to take part in the campaign, which only covers the capital
Riyadh, a metropolis of 5 million.
Ali al-Abdullah, originally from Yemen, said he wouldn't have attempted to quit without the new incentive. The 22-year-old, who is engaged to his cousin, smokes a pack-and-a-half a day, "two when I have problems."
Salem al-Majdali, a spokesman for the charity, said hundreds of men have already applied or called to get more information.
One of them was the nonsmoker who wanted to take up smoking.
More @ Link
In much of the Arab world, the groom alone bears the cost of getting married, including an expensive party, a dowry and a fully furnished house. Men often put off marriage until they've saved enough money to take a bride.
Several commentators have complained that the campaign is turning women into a commodity, but organizers have taken the criticism in stride, saying they're thrilled to get people talking about the dangers of smoking. About a quarter of Saudi Arabia's 27.6 million residents indulge.
Since June 20, banners have gone up on overpasses and bridges over the Saudi capital's major highways, depicting the campaign slogan in pink and reddish brown. Next to it are the faceless outlines of a bride, dressed in white and carrying a bouquet of flowers, and of a man wearing a black, ceremonial cloak over his white thobe, the traditional robe Saudi men wear.
The quit-smoking-drive is also being advertised in malls, at universities and in magazines.
The organizer, a local charity called Purity, stipulates that the marriage is the man's first and that he has a recent marriage contract.
In Islam, the contract is usually signed before a couple moves in together.
A draw on August 6 will include the names of the men who successfully quit smoking in a week long course. The winner will have all wedding expenses paid while 20 runners-up will get free furniture.
Sulaiman al-Soby, secretary general of Purity, said the aim is to create a smoke-free family. One-third of Saudi school children live in homes with smokers, according to a 2007 health survey.
Soby said he expects thousands to take part in the campaign, which only covers the capital
Riyadh, a metropolis of 5 million.
Ali al-Abdullah, originally from Yemen, said he wouldn't have attempted to quit without the new incentive. The 22-year-old, who is engaged to his cousin, smokes a pack-and-a-half a day, "two when I have problems."
Salem al-Majdali, a spokesman for the charity, said hundreds of men have already applied or called to get more information.
One of them was the nonsmoker who wanted to take up smoking.
More @ Link
