Watch this now: Fanvids become Grammy ad
I love this new ad for the Grammys that uses fanvids set to Lady Gaga's "Poker Face." (There's a similarly clever take on the print and online ads at their official site.)
I don't love this just because it's the mark of a great pop song how often it's reinterpreted—this is an amazing example of a major, relatively old-school music institution taking user-created content and transforming it into something that's compelling to watch on its own.
Hmm, sound familiar? Here's an experiment we did with My Morning Jacket to capture a live show using the audience's footage:
Seen any other great examples lately of fan footage being taken to the next level? Drop a comment or an email to shana at current dot com and let me know.
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