By Victor Balta / current.com
Advertisers are fleeing from Rush Limbaugh's radio program a day after he took his abhorrent remarks about college student Sandra Fluke to a new low.
Limbaugh on Wednesday had called Fluke a "slut" because he said she was "having so much sex" that she wanted the government to pay for her contraceptives.
On Thursday, he ramped up his rhetoric by saying, "If we're going to pay for your contraceptives and thus pay for you to have sex, we want something for it. We want you to post the videos online so we can all watch."
On Thursday night's installment of "The War Room," Jennifer Granholm called Limbaugh out for his inane remarks and challenged his syndication company, Republican leaders and his sponsors to speak out.
Sleep Train was the first of the advertisers to drop Limbaugh.
We don't condone negative comments directed toward any group. In response, we are currently pulling our ads from Rushwith Rush Limbaugh.— Sleep Train Mattress (@theSleepTrain) March 2, 2012
Sleep Number followed with this tweet:
Recent comments by Rush Limbaugh do not align w/our values, so we made decision to immediately suspend all advertising on that program.— Sleep Number Sara (@SleepNumberSara) March 2, 2012
Citrix announced in a Facebook post that it, too, was dropping its sponsorship.
Pro Flowers continues to draw fire, having yet to confirm that its advertising is being or has been removed while stating that it does not endorse Limbaugh's comments.
eHarmony, also connected to Limbaugh's program by people on Twitter, says:
@stonermc We’ve never paid for ads on Limbaugh show. We’re looking into the matter of “network buys” & will let you know what we discover.— eHarmony (@eHarmony) March 2, 2012
More sponsors who are still silent include Quicken Loans and LegalZoom.
QuickenLoans tweeted back to someone who said she was going to do a streamline loan with them but won't because of the company's sponsorship of Rush Limbaugh:
LegalZoom has not replied to thousands of tweets regarding Limbaugh's statement. The company actively tweets updates to its own blog and has posted no less than 10 tweets today, but none regarding Limbaugh.
Century21, another target on Twitter, posted this:
In response to multiple consumer inquiries - @CENTURY21 is not a sponsor of the Rush Limbaugh radio program. Not sure where this started.— CENTURY 21 (@CENTURY21) March 2, 2012
UPDATE: Quicken Loans has notified people via Twitter that they have pulled their advertising from Limbaugh's show.
Due to continued inflammatory comments– along w/valuable feedback from clients & team members– QL has suspended ads on Rush Limbaugh program— Kelly@ Quicken Loans (@quickenloans) March 2, 2012
UPDATE, March 3: Friday evening, Legal Zoom posted a tweet confirming it, too, has pulled its advertising from Limbaugh's show.
Legalzoom has pulled all advertising from the Rush Limbaugh show.ow.ly/9qx4L— LegalZoom (@LegalZoom) March 3, 2012
UPDATE, March 4: Carbonite on Saturday joined the growing listof companies pulling their ads from Limbaugh's show.
We are immediately discontinuing our advertisements on Limbaugh. Here is statement from Carbonite CEO David Friend: cbnt.it/x4788a— Carbonite (@Carbonite) March 4, 2012
And, after a silence of a couple of days, Pro Flowers announced on its Facebook page that is is "suspending" its advertising on Limbaugh's show.
UPDATE, March 5: AOL now joins the ranks of advertisers who are dropping Limbaugh's show, via a Facebook post Monday morning.
See what Limbaugh had to say Monday morning about all the advertisers ditching his show.