Not News | January 27, 2011 | 19 comments

Walgreens To Sell Their Own Brand Of Beer For Under $.50/Can

source: http://consumerist.com/2011/01/walgreens-to-sell-their-own-brand-of-beer-for-50can.html

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If its decision to start selling groceries wasn't enough of a sign that Walgreens is trying to shake up its image and reach a new audience, now comes news that the drugstore chain has begun selling its own private-label beer.

According to the Chicago Tribune, Walgreens has been rolling out the beer, called Big Flats 1901, in more than 4,600 of its 7,655 U.S. locations.

Since private-label booze is rarely purchased because of superior taste, Walgreens is selling the suds cheap, around $3 for a six-pack and around $11.50 for a case of 24 cans.

"In this tough economy, consumers are looking for value and ways to make their money go (further)," a Walgreens rep told the Tribune. "Big Flats 1901 offers our customers a premium lager at a great price."

In case you're curious, Big Flats 1901 (which won't win any awards for its name) is made by Winery Exchange, which also provides private-label adult beverages for Costco Wholesale and Trader Joe's.

http://consumerist.com/2011/01/walgreens-to-sell-their-own-brand-of-beer-for-50c...
  1. groups:
    Not News,   The Retail Sector,   Beer,   Food and Drink
  2. tags:
    Economy,  Alcohol,  Beer,  Consumer,  1 more
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