Oh please - why is it that people think guys will buy something just because it's "not for women"? What's so awful about a man using a product that's designed for women? What next: Eat potato chips - they're "not for gays"? Holiday in Benidorm - it's "whites only"?
The only products unsuitable for women are wrestler's testicle guards and do-it-yourself vasectomy kits!
I liked the ad. I learned in an advertising class that storytelling is the most important element to a good commercial or ad, and this had a cute story behind it. I could totally see it on TV...probably for Axe Body Spray though, not for Loreal.