TECH/DATA AND BARN RAISERS MADE OBAMA THE POTUS
source: http://www.businessweek.com/technology/content/jan2009/tc20090123_026100.htm
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- akamaial [removed]
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Throughout the campaign, Obama and his team not only bested his Democratic and Republican rivals in social networking and fund-raising through the Internet, they also engaged in a data battle to locate potential swing voters, called political mining. Political data mining helps better pinpoint individuals whose views and priorities may otherwise be overlooked. Consider a voter in, say, Richmond, Va. Republican and Democratic data miners count the number of children she has in school, they take note of her car, her Zip Code, her magazine subscriptions, and the balance on her mortgage. They might even find in her data that she has two cats and no dog. (Cat owners lean slightly for Democrats, dog owners trend Republican.) In the end, they place her into a political tribe and draw conclusions about the issues that matter to her. Is that so horrible?
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- groups:
- Politics
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- tags:
- Politics, Obama Campaign, World Events
