Why Donald Duck Is the Jerry Lewis of Germany

"Germany, the land of Goethe, Thomas Mann and Beethoven, has an unlikely pop culture hero: Donald Duck. Just as the French are obsessed with Jerry Lewis, the Germans see a richness and complexity to the Disney comic that isn’t always immediately evident to people in the cartoon duck’s homeland.

Comics featuring Donald are available at most German newsstands and the national weekly “Micky Maus”—which features the titular mouse, Goofy and, most prominently, Donald Duck—sells an average of 250,000 copies each week, outselling even “Superman.” A lavish 8,000-page German Donald Duck collector’s edition has just come out, and despite the nearly $1,900 price tag, the publisher, Egmont Horizont, says the edition of 3,333 copies is almost completely sold out. Last month the fan group D.O.N.A.L.D (the German acronym stands for “German Organization for Non-commercial Followers of Pure Donaldism”), hosted its 32nd annual congress at the Museum of Natural History in Stuttgart, with trivia and trinkets galore, along with lectures devoted to “nephew studies” and Duckburg’s solar system.

“Donald is so popular because almost everyone can identify with him,” says Christian Pfeiler, president of D.O.N.A.L.D. “He has strengths and weaknesses, he lacks polish but is also very cultured and well-read.” But much of the appeal of the hapless, happy-go-lucky duck lies in the translations. Donald quotes from German literature, speaks in grammatically complex sentences and is prone to philosophical musings, while the stories often take a more political tone than their American counterparts.

Whereas in the U.S. fans of Donald Duck tend to gravitate to the animated films, duck fandom in Germany centers on the printed comics published in the kids’ weekly “Micky Maus” and the monthly “Donald Duck Special” (with a print run of 40,000 copies), which sells mainly to adult readers.

The initial response to the Donald Duck comics in Germany was mixed. German kids loved them; German parents worried that this “trash literature” would interfere with children’s development. Of the 300,000 copies of the magazine Micky Maus printed in 1951, only 135,000 sold. But just six years later, the monthly journal had been replaced by a weekly, which by the late 1960s was appearing in an edition of 450,000 copies.

Not only young kids were reading it. Micky Maus became popular entertainment among a newly politicized generation who saw the comics as illustrations of the classic Marxist class struggle. A nationally distributed newsletter put out by left-leaning high school students in 1969 described Dagobert (Scrooge) as the “prototype of the monocapitalist,” Donald as a member of the proletariat, and Tick, Trick and Track as “socialist youth” well on their way to becoming “proper Communists.” Even Frankfurt School philosopher Max Horkheimer admitted to enjoying reading Donald Duck comics before bed.

Donald Duck has proved himself a classic, able to appeal both to German children as well as to older readers nostalgic for the comics of their youth. This duck may not be able to leap tall buildings in a single bound, but when it comes to voicing the hidden and not-so-hidden truths and tastes of German society, the philosopher with a beak is hard to beat."