QuezadaNews | September 01, 2010 | 0 comments

AUDIENCIA de TV DISMINUYE - Live TV Viewing Wanes

source: http://blog.bia.com/bia/2010/08/31/live-tv-viewing-wanes-more-consumers-poised-to-cut-the-co...

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eduardoquezada
The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live (linear broadcasting, whether prerecorded such as a TV series or movies, or actual live programming like sports and news), more than a third (36 percent) of viewing is now on-demand. In addition to VOD services, 41 percent of consumers use in-home or network DVRs for additional “on-demand,” non-linear viewing.
http://blog.bia.com/bia/2010/08/31/live-tv-viewing-wanes-more-consumers-poised-t...
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