Toys 'R' Us Buys KB Toys' Brand
source: http://online.wsj.com/article/SB125209531190087209.html
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Retailer Toys "R" Us Inc. said Friday it acquired the KB Toys' brand, including its Web site, trademarks and intellectual property rights. KB Toys, which filed for bankruptcy in December, sold its logos and online addresses in a bankruptcy auction last month for $2.1 million to CE Stores, a unit of Toys "R" Us.
(Pereira, J., & Kell, J., 2009, September 4, par.1-2)
The acquisition doesn't include KB Toys' 460 stores, which were closed and liquidated earlier this year following its bankruptcy filing. Toys "R" Us, which is based in Wayne, N.J., hasn't yet decided how it will use the KB name as part of its business plan, a company spokeswoman said.
(Pereira, J., & Kell, J., 2009, September 4, par.3)
Earlier this year, Toys "R" Us also bought FAO Schwarz and eToys.com in separate transactions for undisclosed sums.
(Pereira, J., & Kell, J., 2009, September 4, par.4)
Toys "R" Us, which is closely held, on Friday reported its fiscal second-quarter profit more than doubled on lower expenses and higher margins, although sales continued to face headwinds from the economy and discount competition.
(Pereira, J., & Kell, J., 2009, September 4, par.6)
[IMAGE: timetoplaymag.com]
(Pereira, J., & Kell, J., 2009, September 4, par.1-2)
The acquisition doesn't include KB Toys' 460 stores, which were closed and liquidated earlier this year following its bankruptcy filing. Toys "R" Us, which is based in Wayne, N.J., hasn't yet decided how it will use the KB name as part of its business plan, a company spokeswoman said.
(Pereira, J., & Kell, J., 2009, September 4, par.3)
Earlier this year, Toys "R" Us also bought FAO Schwarz and eToys.com in separate transactions for undisclosed sums.
(Pereira, J., & Kell, J., 2009, September 4, par.4)
Toys "R" Us, which is closely held, on Friday reported its fiscal second-quarter profit more than doubled on lower expenses and higher margins, although sales continued to face headwinds from the economy and discount competition.
(Pereira, J., & Kell, J., 2009, September 4, par.6)
[IMAGE: timetoplaymag.com]
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- groups:
- The Retail Sector, Economy
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- tags:
- Economy, Business, Acquisitions, Toys R Us
