Negative Subliminal Messages Work
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- jmsrmy
- added this
People can perceive subliminal messages, particularly if the message is negative, according to a UK study.
(BBC, 2009, September 28, intro)
The study, published in the journal Emotion, says being able to react to tiny cues helps us to avoid danger and may have useful marketing uses.
(BBC, 2009, September 28, par.2)
Professor Nilli Lavie from University College London showed 50 participants a series of words on a computer screen. Each word appeared on-screen for only a fraction of a second - much too fast for the participants to consciously read the word.
(BBC, 2009, September 28, par.4-5)
The words were either positive (eg cheerful, flower, peace), negative (eg agony, despair, murder) or neutral (eg box, ear, kettle). After each word, the participants had to choose whether the word was neutral or emotional (positive or negative) and how confident they were of their decision.
(BBC, 2009, September 28, par.6-7)
The researchers found that the participants answered most accurately when responding to negative words, even when they believed they were merely guessing the answer. They were able to accurately categorise 66% of the negative words compared to 50% of the positive ones.
(BBC, 2009, September 28, par.8-9)
[more details at the link...]
(BBC, 2009, September 28, intro)
The study, published in the journal Emotion, says being able to react to tiny cues helps us to avoid danger and may have useful marketing uses.
(BBC, 2009, September 28, par.2)
Professor Nilli Lavie from University College London showed 50 participants a series of words on a computer screen. Each word appeared on-screen for only a fraction of a second - much too fast for the participants to consciously read the word.
(BBC, 2009, September 28, par.4-5)
The words were either positive (eg cheerful, flower, peace), negative (eg agony, despair, murder) or neutral (eg box, ear, kettle). After each word, the participants had to choose whether the word was neutral or emotional (positive or negative) and how confident they were of their decision.
(BBC, 2009, September 28, par.6-7)
The researchers found that the participants answered most accurately when responding to negative words, even when they believed they were merely guessing the answer. They were able to accurately categorise 66% of the negative words compared to 50% of the positive ones.
(BBC, 2009, September 28, par.8-9)
[more details at the link...]
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- tags:
- Advertising, Psychology, Marketing
