The Retail Sector | November 23, 2009 | 0 comments

Victoria’s Secret Hoping for Lingerie Revival

source: http://theretailsector.wordpress.com/2009/11/23/victorias-secret-hoping-for-lingerie-revival/

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[The 2009 Victoria's Secret Fashion Show]—which was shot Thursday in New York and will air nationally in December—may take on even more importance. Analysts say the TV spectacle will play a critical role in rekindling consumers’ desire to spend on lingerie, which was hit hard during last year’s recession. “In these times the show becomes more important,” said Marshal Cohen, chief industry analyst at NPD Group research firm. “They do a great job of bringing attention, excitement, fanfare, desire and passion into the equation.”
(Gustafson, K., 2009, November 20, par.2-3)

Details at the link:
http://theretailsector.wordpress.com/2009/11/23/victorias-secret-hoping-for-ling...
  1. groups:
    The Retail Sector
  2. tags:
    Lingerie,  Victoria's Secret,  Limited Brands
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